Aaron Troschke joins the Banijay podcast WOLTER TALKS

Aaron Troschke first became known nationwide through ‘Who Wants to Be a Millionaire?’. Today he runs one of Germany’s most successful creator businesses and talks openly about money, reach and social-media mechanics.

Troschke’s YouTube channel ‘Hey Aaron!!!’ generates around €1.5 million in annual revenue, while his companies employ roughly 40 people. In WOLTER TALKS he explains why consistency, speed and an authentic relationship with the community are central to his success.

He recalls how his appearance with Günther Jauch changed his life and how a disciplined weekly publishing rhythm has helped him build reach since 2013.

For Troschke, television and social media are not opposing worlds. Marcus Wolter sees his story as evidence that the boundaries between creators and traditional entertainment are continuing to disappear.