Strong March primetime hit rate for Banijay Germany

Twenty-six of Banijay Germany’s 30 primetime premieres in March performed above their broadcaster averages — the strongest result of the year to date.

The result represents an 87% hit rate among viewers aged 14–49. Long-running brands such as ‘Who Wants to Be a Millionaire?’ and ‘Kitchen Impossible’ contributed alongside competition and comedy formats.

‘TV total’, ‘Die besten Comedians Deutschlands’, ‘40 Jahre RTL Comedy’ and ‘Bratwurst & Baklava’ also performed strongly, while ‘The 50’ launched on Prime Video.

The monthly hit rate provides customers and the market with a transparent comparison between total primetime output and above-average performance.