Christian Franckenstein joins the Banijay podcast WOLTER TALKS

What lies ahead for Germany’s media industry? Banijay Germany CEO Marcus Wolter discusses the market’s future with Bavaria Film CEO Dr Christian Franckenstein in the latest WOLTER TALKS episode.

As CEOs of two major entertainment companies, they compete in many areas while sharing an interest in a strong German media market. Their open conversation covers the industry’s economic situation, public-service broadcaster holdings, the future of the dual broadcasting system and the international competitiveness of German producers.

Franckenstein argues that sustainable growth is essential to retain and reward motivated teams. Wolter adds that companies must continually reinvent themselves by reaching new audiences, platforms and business models.

They take different positions on public-service structures and market transparency, but agree that Germany needs a diverse and competitive production landscape. For Wolter, broadcasters and producers are partners whose future growth depends on shared success.