Max Schradin joins the Banijay podcast WOLTER TALKS

Max Schradin explains how he turned years of live-broadcast experience into a professional and distinctive creator business on Twitch.

From interactive television at 9Live to daily streams for thousands of viewers, Schradin has learned that live entertainment requires structure, consistency and a genuine connection with the audience.

He discusses revenue from subscriptions, advertising, donations and long-term partnerships, and explains how YouTube and TikTok complement the Twitch business.

Schradin and Marcus Wolter also explore what television and the creator economy can learn from each other — and why collaborations work only when they feel organic.